hi, i'm gina!
Creative strategist
and brand designer
based in LA.
I bring a nose for anything new in fan culture, a fluency with data-driven insights and analytical tools, and a love of digital storytelling to craft feelings for brands.
(01) Work
Ikea Korea
Rethinking the urban store layout and bistro products to drive South Korean MZ foot traffic.
research & strategy
CONSULTING PITCH
Weee!
Creative strategy establishing why Weee! is the brand best positioned to deliver the taste of home.
CREATIVE STRATEGY
COPYWRITING
K18
Summer social campaign where self-expression meets self-care in one product for Gen Z's needs.
research & strategy
MEDIA PLAN
Solomon Learning
Redesigning engaging financial literacy experiences and merchandise for students.
MERCHANDISING & EVENTS
BRAND IDENTITY
HSBC
Designing an immersive pop-up bar, bringing HSBC One to students and first-time investors.
MERCHANDISING & EVENTS
DESIGN
(02) Case Studies
(03) Sandbox
I'm obsessed with visual storytelling and creating a hook in every detail. Brand design aside, I make illustrations, produce merchandise, draw animations, craft 3D models, take photos, & create paintings…
Find my video & content work here!
