hi, i'm gina!
Creative strategist
and brand designer
based in LA.
I bring a nose for anything new in fan culture, a fluency with data-driven insights and analytical tools, and an endless curiosity to craft feelings for brands and stories.
(01) Work
Ikea Korea
Rethinking the urban store layout and bistro products to drive South Korean MZ foot traffic.
research & strategy
CONSULTING PITCH
Weee!
Creative strategy establishing why Weee! is the brand best positioned to deliver the taste of home.
CREATIVE STRATEGY
COPYWRITING
K18
Summer social campaign where self-expression meets self-care in one product for Gen Z's needs.
research & strategy
MEDIA PLAN
Solomon Learning
Redesigning engaging financial literacy experiences and merchandise for students.
MERCHANDISING & EVENTS
BRAND IDENTITY
HSBC
Designing an immersive pop-up bar, bringing HSBC One to students and first-time investors.
MERCHANDISING & EVENTS
DESIGN
(02) Case Studies
(03) Personal Work
Aside from work, I make illustrations, design graphics, produce merchandise, draw animations, craft 3D models, take photos, & create paintings…
Find my video & content work here!
