TCC@USC PROJECT — FALL 2025

TCC@USC PROJECT — FALL 2025

Rethinking the ideal IKEA store (and bistro) for MZ South Korean urbanites

DISCIPLINES

Market & consumer research, primary interviews, data synthesis & presentation, retail strategy

Thanks for visiting, and keep in touch!

let's work together!

Portfolio 2026 — designed by Gina Lee

Thanks for visiting, and keep in touch!

let's work together!

Portfolio 2026 — designed by Gina Lee

Thanks for visiting, and keep in touch!

let's work together!

Portfolio 2026 — designed by Gina Lee

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